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True Leaders Follow Their Own Paths
Regardless of the endeavor, if you just do the same thing that has been done by the companies built by your grandparents, you're not going to create a new future. Follow your own path....
Predictions 2020: Five Real-Time Data Predictions
According to Gartner, 85% of big data initiatives end in failure. In 2020, organizations are out of budget and operational runway, and need to start executing and getting the big data recipe right....
Aerospike V.4.8 Delivers Durability and Performance With Data Stored in Intel Optane DC Persistent Memory
Ensures every single write is confirmed in mission-critical NoSQL applications at machine speed and scale....
Aerospike 4.8 advances database persistent memory support
Aerospike 4.8 adds full support for Intel's Optane persistent memory, enabling the NoSQL database to run both the index and data in memory for better overall performance....
Aerospike 4.8 Hikes Durability and Performance with Data Stored in Intel Optane DC Persistent Memory
Aerospike, a provider of real-time NoSQL data solutions, has announced the general availability of version 4.8, which further enhances Aerospike’s Hybrid-Memory Architecture to enable both database indexes and data to be stored in...
Aerospike Announces the General Availability of Aerospike Version 4.8
Aerospike Inc., the global leader in next-generation, real-time NoSQL data solutions, today announced the general availability of version 4.8....
Aerospike Announces the General Availability of Aerospike Version 4.8
Aerospike Inc., the global leader in next-generation, real-time NoSQL data solutions, today announced the general availability of version 4.8....
Aerospike 4.8 Delivers Unmatched Durability and Performance with Data Stored in Intel Optane DC Persistent Memory
The Latest Release Ensures Every Single Write is Confirmed in Mission-Critical NoSQL Applications at Machine Speed and Scale...
Trend-Setting Products in Data and Information Management for 2020
Key data management trends have emerged that are shaping the capabilities of IT products and services for 2020 and beyond. To help showcase innovative products and services each year, Database Trends and Applications magazine looks for...
Aerospike will establish a R&D center in Israel with millions of investment
The main activity of the local research and development branch will focus on the client side, and the database's connectivity to other systems in organizational IT....
How To Compete With Everyone
If your customers have a subpar experience — even for a brief period — you have big problems....
A Worthy Sequel: An Overview of Next-Gen NoSQL Databases
This article from MEDICI delivers an overview of next-gen NoSQL databases and Aerospike....
Aerospike Secures $32 Million Series D To Further Grow Its High-Scale NoSQL Database Platform
Silicon Valley database startup Aerospike plans to use its fresh capital to scale worldwide....
Aerospike Raises $32M in Equity Funding
Aerospike, a Mountain View, CA-based provider of real-time NoSQL data solutions, raised $32m in Series D funding....
Aerospike Raises More Cash
Aerospike, the real-time NoSQL database vendor, said this week it raised $32 million in its most recent funding round, underscoring growing investor growing investor confidence in big data startups exhibiting the ability to scale and...
Aerospike Raises $32 Million Equity Round
Accelerates Investment to Capitalize on Mainstream Adoption for Aerospike’s Next-Generation, Real-Time NoSQL Data Platform...
How Real-Time Decisions are Disrupting Fraud Management
Businesses lose billions of dollars per year to online payment fraud. Not only do fraudulent transactions impact revenue but they also compromise user trust and lifetime value. To prevent fraud, financial institutions must balance...
Interview with CEO, Aerospike – John Dillon
FinTecBuzz interview with Aerospike CEO, John Dillon...
Next-Gen NoSQL Databases for FinServ: Exploring Use Cases
This article from MEDICI explores the use cases of next-generation NoSQL databases for financial services....
Aerospike to Power Verizon Media's Global Data Platform
Multiyear, Multimillion-Dollar Agreement to Support Verizon Media's Ongoing Investment in Consolidating and Streamlining Digital Media Offerings...
The Real-Time Innovation Dividend
Time is compressing. The attention span of individuals and organizations is becoming ever shorter. There are only brief windows that can be devoted to any given transaction....
Aerospike: Real-Time Data Races to the Cloud
Predictions indicate that within three years, 75% of all databases will be in the cloud. As this becomes the new norm, companies worldwide are racing to get in on the cloud-based action. However, the need to be in the cloud is...
Strata Data 2019: Vendors focus on implementation success
The data industry, even in its renewed form, has matured. It's moved on from obsession with mere capabilities and is focused on success of implementation. The news out of last week's Strata Data conference in New York reflects the change....
Intel Ethernet 800 Series To Support NVMe over TCP, PCIe 4.0
Today at the SNIA Storage Developer Conference, Intel is sharing more information about their 100Gb Ethernet chips, first announced in April and due to hit the market next month. The upcoming 800 Series Ethernet controllers and...
Aerospike Now Supports Intel Ethernet 800 Series with Application Device Queues Technology
Aerospike Inc., the global leader in next-generation, hyperscale data solutions, today announced the release of Aerospike 4.7—the first commercial database to support the Intel Ethernet 800 Series with Application Device Queues (ADQ)...
Aerospike Becomes First Commercial Database to Support Intel® Ethernet 800 Series with Application Device Queues (ADQ) Technology
Aerospike 4.7 Unlocks Network Performance Advances in Intel Ethernet NICs to Address Hyperscale Data Use Cases...
Financial Services Companies Becoming Data-Rich And Knowledge-Poor
In our “3 Questions” column, we chat with a thought leader within a unique sector of fintech and ask them to answer just three questions for our audience in their vernacular. This week, we’d like to introduce you to John Dillion, CEO...
Aerospike® Dramatically Enhances Enterprise-Grade Security and Delivers Critical Developer Support
Aerospike 4.6 significantly enhances existing enterprise-grade security and delivers critical developer functionality for hyperscale data-intensive applications...
Living On The Edge: Inside The Real-Time Enterprise's Data Concerns
The F-35 Lightning II is the most advanced fighter jet in the skies today. Yet, for all its stunning stealth capabilities, exceptional agility and advanced network operations, the aircraft still relies on a pilot....
Five Signs Your Cache-Based Database Architecture May Be Obsolete
The digital economy comprises business moments, critical fractions of seconds when lightning-fast chain reactions take place that transform data into insights and turn opportunities into business values. As data has increased in both...
Databases in organizations need vitamin and aspirin
"Because of the digital transformation that organizations have been going through in recent years, their databases do not meet their tasks because they are too busy and too busy to operate, their maintenance is expensive and their...
In the security world, another type of data-processing is required
Said Dotan Gutmacher, senior infrastructure manager at Cybereason; According to him, "the goal - to identify an intrusion immediately when it occurs and neutralize it"...
Aerospike® Named a Champion in Hybrid Real-Time Data Processing Market Report
Bloor Research Report Delivers Aerospike the Best Overall Ranking and Top Ratings in Architecture, Performance and Scalability...
Aerospike® to Showcase Next-Generation Hyperscale Data Solutions at HPE Discover 2019
Aerospike Eliminates Long-standing Database Tradeoffs of Speed or Scalability for Modern Cloud, IoT, and AI Applications LAS VEGAS, NEV. – June 17, 2019 – Aerospike Inc., the global leader in next-generation, hyperscale data solutions, t...
DBTA 100 2019 – The Companies That Matter Most in Data
This seventh DBTA 100 list spans a wide variety of companies that are each uniquely addressing today’s demands for hardware, software, and services....
Intel Optane DC Persistent Memory NoSQL Performance Review
Earlier this year we posted Intel Optane DC Persistent Memory data in our review of the Supermicro SuperServer 1029U-TN10RT platform....
Aerospike Offers Persistent Memory Solutions for Internet-Scale Data – Intel Chip Chat – Episode 653
In this Intel Chip Chat audio podcast with Allyson Klein: Brian Bulkowski, founder of Aerospike, joins Chip Chat to talk about how Aerospike is facilitating a new class of databases for Internet-scale customers....
Aerospike Launches New Client Services to Speed Time to Value and Cut Risk for Mission-Critical Implementations
Aerospike, developer of an enterprise-grade NoSQL database, has introduced a new suite of consulting services and a virtual and on-site training program—Aerospike Academy....
Aerospike Launches New Suite of Client Services
Aerospike Inc., developer of a leading enterprise-grade NoSQL database, today announced the launch of Aerospike Client Services, including a new suite of Consulting Services and a new highly innovative virtual and on-site training...
Aerospike Launches New Suite of Client Services
Aerospike Client Services Dramatically Reduces Time to Value and Risk in Complex Enterprise Infrastructure Environments...
DriveScale to Showcase How NoSQL Database Users Can Lower Infrastructure Costs and Increase Operational Efficiency at Aerospike Annual User Summit '19
DriveScale and Aerospike Composable Infrastructure Solution Fundamentally Changes the Way Real-Time Analytic Workloads are Designed, Deployed, Managed and Consumed...
Aerospike Expands Executive Bench; Accelerates Business, Product and Industry Momentum
Mountain View, Calif., April 11, 2019 – Aerospike Inc., the developer of the world’s leading enterprise-grade, non-relational NoSQL database, today announced strong business momentum in the first quarter of 2019. Aerospike has also h...
Q&A: Cutting-Edge Analytics Technologies Are At the Edge
What technology must be part of your tool kit today, what technology has the greatest potential this year, and where are analytics and data management headed? Aerospike CEO John Dillon shares his perspective....
Trying Aerospike as Data store in Kurio
First Impression and A Little Story When Trying Aerospike in Kurio...
Rethinking Architecture at Massive Scale
Scale is the eye of the beholder. You might think your cluster is a powerful beast, but it likely pales in comparison to the system built by the folks at The Trade Desk, which spends $90 million year on hardware and broke Rack Space’s...
Aerospike, ThoughtSpot, Alteryx and AI-inspired Integration
Aerospike integrates with Kafka and Spark. ThoughtSpot integrates with Alteryx . Alteryx integrates with H20. And it's all for AI....
Aerospike Unveils Aerospike Connect
According to a new press release, “Aerospike Inc., the developer of the world’s most trusted and reliable enterprise-grade, non-relational NoSQL database, today launched the Aerospike Connect family of add-on modules, as well as a new...
Aerospike Unveils Aerospike Connect
Add-on Integrations for Spark and Kafka — and a New REST Client — Deliver Frictionless Connection of Aerospike Database Across the Enterprise...
Aerospike database garners Spark, Kafka connectors
Apache Kafka and Apache Spark connectors ease use of the Aerospike NoSQL data store in high-speed applications such as analytics that are becoming more broadly supported....
Getting Ready for Real-Time Decisioning
There is no end in sight to the growing amounts of data in today’s digital world. By 2020, analysts project there will be 6 billion smartphones and 50 billion telematics devices as an ever-increasing number of people access the...
Aerospike Unveils Aerospike Connect
Aerospike Inc. today launched the Aerospike Connect family of add-on modules, as well as a new REST API, to make it even easier to integrate the Aerospike Database into both new and existing enterprise infrastructure systems....
Aerospike Releases Connect Family of Add-On Modules
Aerospike Inc., developer of a NoSQL database, is launching the Aerospike Connect family of add-on modules, as well as a new REST API, to make it even easier to integrate the Aerospike Database into both new and existing enterprise...
Aerospike Unveils Aerospike Connect
Add-on Integrations for Spark and Kafka — and a New REST Client — Deliver Frictionless Connection of Aerospike Database Across the Enterprise Mountain View, Calif — March 12, 2019 — Aerospike Inc., the developer of the world’s ...
Aerospike Runs Hybrid Flash/DRAM Database on Intel Optane
Aerospike's patented hybrid memory database implements specific optimizations for both highly parallel DRAM and high-density NAND. Extending Aerospike support for persistent memory enables enterprises to reap additional benefits for a...
Aerospike Delivers the First Commercially Available Open Database Optimized for Intel® Optane™ DC Persistent Memory
Aerospike Inc., the developer of the world’s most trusted and reliable enterprise-grade non-relational database, today announced general availability of Aerospike Enterprise Edition 4.5 optimized for Intel® Optane™ DC persistent memory....
Aerospike Adds Intel’s Optane Persistent Memory
Aerospike Inc., the non-relational database vendor, is partnering with Intel Corp. to release what it bills as the first commercially available open database tuned to the chip maker’s Optane memory technology....
Aerospike Delivers the First Commercially Available Open Database Optimized for Intel® OptaneTM DC Persistent Memory
New Aerospike 4.5 release gives enterprises unmatched scale, performance and consistency Mountain View, Calif., Dec. 13, 2018 – Aerospike Inc., the developer of the world’s most trusted and reliable enterprise-grade non-relational data...
GreyBeards Podcast Talk High Performance Databases
In this podcast episode, the GreyBeards On Storage podcast hosts discuss high performance databases and the storage needed to get there, with Brian Bulkowski, Founder and CTO of Aerospike....
Trend-Setting Products in Data and Information Management for 2019
Database Trends and Applications magazine looks for offerings that promise to help organizations derive greater benefit from their data, make decisions faster, and work smarter and more securely.This year our list includes newer...
Today's Companies Are Overwhelmed With Data. Here's How The Smart Ones Will Use It
Why do businesses remain ill-equipped for digital transformation and automation? This question was originally answered on Quora by John Dillon....
Memory 2.0 — The Persistent Memory Era
As DRAM approaches scaling limits, there is significant industry investment in alternatives. An approach called persistent memory (PM) is emerging that is likely to influence enterprises in important ways. This article describes PM,...
Introducing commercial Kubernetes applications in GCP Marketplace
Building, deploying and managing applications with Kubernetes comes with its own set of unique challenges. Today, we are excited to be the first major cloud provider to offer production-ready commercial Kubernetes apps right from our...
DBTA 100 2018 – The Companies That Matter Most in Data
The IT landscape continues to evolve. The diverse influences impacting the IT scene today include expanding streams of Internet of Things data, the interrelated forces of virtualization and cloud technologies, the need for real-time...
Optane DC Persistent Memory puts 3D Xpoint goodness in DIMM slots
Intel and Micron's 3D Xpoint non-volatile memory has proven a unique bridge between NAND and DRAM in the storage hierarchy. Today, Intel is bringing the persistent, low-latency characteristics of 3D Xpoint to DIMM slots with a product...
How Intel’s New Optane Persistent Memory Will Change Your Data Center
Until now, the storage and memory hierarchy in the data center has been the familiar set of DRAM for the hot tier, flash and SSD for the warm tier, and hard drive and tape for the cold tier. Persistent memory, which is arriving at...
Intel Optane DC Persistent Memory als DIMM-Module vorgestellt
Der eigentlich bereits für das vergangene Jahr geplante Start von DIMM-Modulen mit 3D-XPoint-Speicher, der bei Intel unter der Marke Optane läuft, wurde nun von Intel genauer ausgeführt und soll tatsächlich noch in diesem Jahr starten....
How Intel Optane DC Persistent Memory could up capacity, lower cost of in-memory databases
On Wednesday, Intel announced the availability of its Optane DC Persistent Memory, in sizes up to 512GB per RAM module, according to a press release. While these RAM modules are pin-compatible, (mostly) drop-in replacements for DDR4...
Intel Releases Optane DC Persistent Memory
Today at its Memory Storage Event, Intel announced the release of its new Optance DC persistent memory. Instead of a tweak on an existing technology such as new interfaces or different NAND, this is a new class of memory. Intel makes...
Intel Could Revolutionize Datacenters With Optane DC Persistent Memory
When it jointly announced 3D XPoint memory with Micron a couple of years back, it was clear where Intel was ultimately headed with the technology. To quickly recap, 3D Xpoint is a bleeding-edge, non-volatile memory type that can offer...
Intel 正式發布 Optane DC Persistent Memory
Intel 最近正式發布了 3D XPoint 應用的非易失性記憶體，名為 Optane DC Persistent Memory，單條容量有128GB、256GB 以及512GB，配合上現有的 Skylake - SP 架構 Intel Xeon 白金處理器才能較好發揮出 Optane DDR4 記憶體效能，主要用在數據伺服器上。...
IT Science Case Study: How to Get Real-Time Risk Assessments
ThreatMetrix, which uses anonymized data from across 1.4 billion digital user identities to provide businesses with insight into the true digital identity of their customers, needed a way to do this better and faster. Share:About AuthorM...
Brillix named as the 2017 Distribution Partner of the Year for Aerospike
Brillix , which provides solutions and services in the fields of data bases, Big Data and information security, has been awarded the Aerospike Partner of the Year in the field of product distribution and implementation. Brillix , wh...
Silicon Valley startups home in on pressing value from data
A slew of California-based startup and early-stage data analytics companies are promising CIOs better ways to get value from their investments in databases and analytics Share:About AuthorMedia Relations All posts by this author<...
Aerospike accelerates — announces the General Availability (GA) of its 4.0 release
Aerospike 4.0 marks the industry’s first delivery of a database with strong consistency and high performance pivotal to enterprise systems of engagement and now systems of record MOUNTAIN VIEW, Calif., Mar 7, 2018 /PRNewswire/ — Aerospi...
ProgrammableWeb's Most Interesting APIs in 2017: Application Development and DevOps
Developers looking to make their life easier can turn to ProgrammableWeb’s directory and discover plenty of tools for building, deploying and monitoring Applications. This segment of our most interesting APIs added in 2017 series include...
Big Data Doesn’t Require Big Dollars
Increasing processing power is not the best answer to the large volume of streaming data that is overwhelming IT systems. By now every CFO understands the value of big data. Big data allows organizations to obtain valuable insights to ...
Trend-Setting Products in Data and Information Management for 2018
Today, innovative approaches, such as Hadoop, Spark, NoSQL, and NewSQL, are being used in addition to more established technologies, such as the mainframe, and relational and MultiValue database systems. In addition, artificial intellige...
Yes sir, no sir, 3 bags NoSQL sir: It's a whizz-bang benchmark … but WTF does it signify?
Sometimes fast just isn’t fast enough and in the fast moving world of NoSQL databases, what was considered blindingly fast yesterday can be seen as slow today. Share:About AuthorMedia Relations All posts by this author<...
Translytical Databases Hit the Ground Running
The push for operational analytics that seeks to eliminate the requirement for constantly moving data between storage and databases to support transaction and analytical workloads is fueling the growth of translytical data platforms....
Intel® Xeon® Scalable Processors Deliver Performance Boosts for IT and Developers
Ongoing improvements to Aerospike* software and Intel® architecture deliver substantial performance gains with the latest generation of the database and Intel® Xeon® Scalable processors. Share:About AuthorMedia Relations All...
NoSQL standouts: The best key-value databases compared
Most applications need some form of persistence—a way to store the data outside the application for safekeeping. The most basic way is to write data to the file system, but that can quickly become a slow and unwieldy way to solve the...
Aerospike Now Offers Strong Consistency with NoSQL Database
Aerospike’s speedy NoSQL database has traditionally been used to power applications where high performance matters more than data correctness. With yesterday’s unveiling of a fourth version of the database, Aerospike added the option...
Aerospike Database Takes a Major Step to Transform Enterprise Systems of Engagement
Upcoming release to mark the industry’s first delivery of a database with strong consistency and high performance pivotal to enterprise systems of engagement MOUNTAIN VIEW, Calif., Oct 17, 2017 /PRNewswire/ — Aerospike, the leader in hy...
NoSQL Standouts: The Best Key-Value Databases
Via InfoWorld – If Redis is Memcached on steroids, Aerospike could be said to be Redis on steroids. Like Redis, Aerospike is a key-value store that can operate as a persistent database or a data cache. Aerospike is designed to be easy ...
Aerospike & Intel Enable ZypMedia to Meet the Data Analytics Challenge
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See How Aerospike Has Become The NoSQL Database of Choice for Companies Across the Globe
There are many features that differentiate Aerospike from other databases. The differentiator that makes it the choice for some of the world’s most demanding companies is its hybrid memory architecture, which provides high performance...
Aerospike Signs Israeli Data Management Leader Brillix as Distributor to Expand Global Reach
Brillix Reselling Aerospike’s NoSQL Database Solution to Help Enterprises Accelerate Customer Insights MOUNTAIN VIEW, Calif. and TEL AVIV, Israel, May 8, 2017 /PRNewswire/ — Aerospike, the leader in enterprise-class NoSQL solutio...
Aerospike Continues to Deliver Superior Scalability and High Performance With the Latest Release of its NoSQL Database–Aerospike Version 3.11
MOUNTAIN VIEW, Calif., Jan. 31, 2017 /PRNewswire/ — Aerospike, the leader in enterprise-class NoSQL hybrid memory databases, announced today the release of a new version of its database—Aerospike 3.11. At the core of this release are i...
Aerospike Accelerates Momentum with Record Year
Extends Lead in NoSQL Market with New Customer Wins, Product Breakthroughs and Industry Accolades Including “Trend-Setting Products for 2017” MOUNTAIN VIEW, Calif. – December 19, 2016 – Aerospike, the leader in enterprise...
Aerospike Unveils New Release to Power Next Generation Digital Business Apps
Leading Brands Optimize Customer Engagement with Aerospike’s NoSQL Database MOUNTAIN VIEW, Calif. – November 10, 2016 – Aerospike, the leader in enterprise-class NoSQL solutions, today announced it has released a new versio...
Aerospike Named in Five Gartner Hype Cycle Reports
MOUNTAIN VIEW, Calif. – October 25, 2016 – Aerospike, the leader in enterprise-class NoSQL solutions, today announced that Gartner, Inc. has named Aerospike a sample vendor in five Gartner Hype Cycle reports this year: “Hype Cyc...
Manage Supercharges Its Demand-Side Platform for Mobile Advertising with Aerospike NoSQL Database
Aerospike Increases Manage’s Real-Time Bidding Win-Rate with Database Speed, Reliability and Economy at Global Scale MOUNTAIN VIEW, Calif. – March 24, 2016 – Aerospike, the high-performance NoSQL database company recognized for “speed ...
Hadoop Turns 10, Big Data Industry Rolls Along
Apache Hadoop, the open source project that arguably sparked the Big Data craze, turned 10 years old this week. The project’s founder, Cloudera’s Doug Cutting, waxed nostalgic as vendors in the space churned out new...
Flash-oriented Aerospike Now Supports GeoJSON
Before co-founding Aerospike, Brian Bulkowski worked for an advertising behavioral analytics company and saw that almost half the employees were there to maintain MySQL. Thinking there had to be a better way — and seeing the rise of f...
Aerospike Releases Aerospike Version 3.7 for Better Cross-Cloud Application Performance
Aerospike, the high-performance NoSQL database company for delivering informed and immediate decisions for verticals like adtech, and e-commerce, has announced the release of a new version of its NoSQL database. Version 3.7 comes with...
Aerospike Extends NoSQL Reach to Geospatial Data
When it comes to transaction processing, relational databases still rule the enterprise roost. But it’s also clear that a number of NoSQL databases are starting to lay claim to these operations. One of those challengers is Aerospike …...
Aerospike Announces Latest Version of its High-Performance NoSQL Database
Modern applications for startups and global enterprises require a high-performance database that can manage and process increasingly greater volumes, velocities and varieties of data with no performance degradation as an application...
Aerospike Adds Geospatial Data to Speedy NoSQL
Organizations that are looking to leverage location data in their operational apps have another option in Aerospike, which today announced support for geospatial data in its NoSQL database. Share:About AuthorMedia Relations All posts...
Aerospike Adds Geospatial Indexing to NoSQL Database
Aerospike has released version 3.7 of its NoSQL database with new features that enable more personalized applications, more efficient operations, and greater stability across public and private clouds. Share:About AuthorMedia Relations...
CyberAgent Chooses Aerospike’s NoSQL Database as Data Infrastructure for Its AdTech Division
Tokyo-Based CyberAgent Deploys Aerospike Enterprise Cluster in Japan MOUNTAIN VIEW, Calif. – Feb. 2, 2016 – Today, Aerospike, the high-performance NoSQL database company recognized for “speed at scale” leadership, announced that ...
Aerospike Announces Latest Version of Its High-Performance NoSQL Database
New Release Enables Development of Rich, Context-Aware Applications with Streamlined Operations and Greater Stability Across Public and Private Clouds MOUNTAIN VIEW, Calif. – Jan. 28, 2016 – Aerospike, the high-performance NoSQL data...
Forensiq’s Online Ad Fraud Detection Processing 1 Trillion Bid Requests Per Month
Company Selects Aerospike over First-Generation NoSQL Databases and Redis to Support Exponential Business Growth Mountain View, Calif. – Nov. 4, 2014 – Aerospike Inc., the world’s fastest database, today announced that Forensiq, a ...
Yashi Scales to Support Explosive Growth of Online Video Advertising
Yashi’s online video ad platform relies on flash-optimization of open source Aerospike database to cost-effectively manage billions of ad opportunities. Mountain View, CA and Toms River, NJ – August 18, 2014 – Today, Aerospike anno...
InMobi Achieves Performance With Aerospike open source NoSQL database
Mountain View, CA, USA and Bangalore, India – July 24, 2014 – Aerospike, the leading open source NoSQL database announced its partnership with InMobi, the world’s largest independent mobile ad network, to run in-memory databases on...