Fast & Frictionless – The Decision Engine for Seamless Digital Business Featuring Guest Speakers from ThreatMetrix and Forrester Research
A positive customer experience is required for successful enterprise digital transformation. Digital businesses depend on speed and efficiency to drive operational decisions. Making faster, accurate, and real-time customer trust decisions removes friction and delivers superior business outcomes.
In this session, guest speakers Michele Goetz, Principal Analyst at Forrester Research and Matthias Baumhof, VP Worldwide Engineering at ThreatMetrix®, will discuss:
- How risk-based authentication leveraging digital identities is key to empowering customer transactions
- How real-time customer trust decisions can reduce fraud and improve customer satisfaction
- How a high performance Hybrid Memory Architecture (HMA) database helps continuously evaluate across a multitude of factors to drive decisioning at the lowest operational cost