Neustar Selects Aerospike In-Memory NoSQL Database to Power PlatformOne
Global-scale platform bridges offline and online worlds using the Aerospike database, helps customers promote their business and improve marketing ROI
As the first real-time provider of cloud-based information services and data analytics, Neustar helps marketers and IT security professionals promote and protect their businesses. To make its vast portfolio of data assets and marketing insights readily available, Neustar sought out a database that could reliably manage terabytes of data and hundreds of thousands of transactions per second (TPS) with predictable low latency. The search led Neustar to Aerospike because of its reputation as a scalable, real-time database engine for data management platforms (DMPs) in the competitive world of digital marketing and advertising.
“We needed a database that could help us scale our business rapidly,” said Rob Gatto, senior vice president of Media and Advertising, Neustar. “After evaluating a number of databases, Aerospike was the clear choice for its unique use of flash memory and ability to scale simply with smaller, more cost effective clusters.”
Creating a seamless bridge between offline and online worlds, Neustar’s PlatformOne enables marketers to combine Neustar’s unique and authoritative data—the gold standard for privacy-conscious, up-to-date, accurate and comprehensive consumer information—with customer relationship management (CRM) data and online data. This forms a complete and comprehensive view of the type of customer that can be used to provide relevant and personalized services on demand.
“We founded Aerospike and built the software from the ground up to take advantage of modern multi-core, multi-processor servers and flash storage,” said Brian Bulkowski, Aerospike founder and CTO. “We are thrilled to see this vision become a reality and have Neustar using Aerospike to scale their business.”