Powering Advertising and Marketing Use Cases
Aerospike achieves internet-scale levels of transactions in milliseconds. In Adtech, this allows for a best-in-class platform with targeting and optimization algorithms to serve the right ad for every request at scale. In Martech, it allows for efficient conversion of traffic into leads, thereby accelerating audience growth and engagement.
Segmentation is crucial to digital marketer’s success. As marketing evolves to the speed of now, audience segmentation is driven by continuously validating data in real-time across a multitude of decision engines. This helps to drive relevant content and personalized targeting across all forms of media.
Relevancy at Scale
Delivering the right content at the right instant to the right audience is critical in the digital age of advertising and marketing. To survive in the modern adtech/martech space, impressions must reach millions of users simultaneously, attributions must track across many channels and campaigns, and external pools of data must be aggregated at scale.