True Customer 360 requires Digital Transformation for Speed, Scale and Integration

Liang Ang, Chief Commercial Officer & Head, System Integration – Neural Technologies

Bill Odell, Chief Marketing Officer – Aerospike

In competitive markets such as Telecommunications, providing a more personalized service to enhance the customer experience is imperative. It is therefore inevitable that enterprises must improve transactional efficiency. However, the process of retrieving relevant information quickly is hindered when information is stored in many backend systems, each with a specific functionality. When there is an increase in the requirement to query relevant information, the capacity of the backend platform, too, must be increased to cater to the new demand while sustaining the organization for rapid data growth.

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