The Trade Desk: Integrated Hyper-Scale Hot and Cold Store
Director of Engineering, The Trade Desk
The Trade Desk’s Cold Storage initiative uses Aerospike as both a hot cache and an offline store for thousands of attributes on billions of keys – while distributing the data globally. As a result, it has allowed the company to run more targeted campaigns at petabyte-scale overcoming multiple challenges the company was having with Cassandra. Now The Trade Desk no longer misses opportunities waiting for data to thaw and is able to capitalize on more opportunities.