What exactly are key-value stores good at? To begin with personalization; the ability to identify customers, their behaviors and preferences and then use that information to customize the user experience in a high-performance environment is key in today’s marketplace.
Information about an individual’s web habits has become the lifeblood of today’s organizations. As we check our Facebook page, search for products and shop at on-online retailers, we leave behind a wealth of information that identifies who we are, what we like and how much we’re willing to spend. Organizations capture and store this information in a variety of ways; in session, cookie and user profile stores, and use it to customize and personalize web pages, ad and banner selection, and product suggestions all with intent of increasing sales and customer satisfaction.