Adtech and Martech Convergence – How Data is Transforming the Customer Journey

Aerospike Marketing Blog, Business, Adtech Martech

  Technology is constantly changing and the pace seems to be increasing – transformational change seems to occur more rapidly than ever. Not too long ago, advertisers and marketers invested thousands and thousands of dollars for what was essentially a shot in the dark. They hoped their material would find the right audience and ultimately …

GDPR and Its Impact on Data Strategy

Aerospike Marketing Blog, Business, Adtech Martech, Financial Services, Telecommunications

Digitization comes at a cost. Each of us now leaves a trail of digital exhaust, an infinite stream of phone records, texts, browser histories, preferences, buying patterns, location, and other information that will live on forever. Oceans of information. Every time someone views a webpage, checks out at the supermarket, receives a home electricity meter report, gets a package …

AdTech + MarTech = MadTech?

Aerospike Marketing Blog, Business, Adtech Martech

  Convergence and consolidation are omnipresent in every industry. Value chains compress, inefficiencies are driven out and business outcomes are delivered. In some cases, convergence happens across two complementary worlds. The world of Advertising technology (AdTech) and Marketing Technology (MarTech) happens to be one such case. Let us define the industry: According to FTI, a consulting …