Amazon Effect

Retail/eCommerce Data Architectures Driven by the Amazon Effect

Bharath Yadla, Vice President Product Strategy, Ecosystems for Aerospike Blog, Technology, Business

Amazon has been dominating with its scale of operations into every industry sector that it has been getting into. We call that “Amazonian effect” – these Amazonian effects have been brutal not just on brick-and-mortar retailers but also on online businesses as well.

Trends in Ecommerce

Trends in Ecommerce: Machine Learning Fueling Growth?

Matt Bushell, Director of Product Marketing Blog, Technology, Business

While Macy’s CEO Jeff Gennette says that his company’s ecommerce efforts require the same creativity and inspiration as given to Macy’s flagship store in New York City, they also require a much bigger commitment to something that could make or break the retailer’s future success: technology.

Amazon EC2 High Memory Instances: Helping Digital Data Architectures?

Bharath Yadla, Vice President Product Strategy, Ecosystems for Aerospike Blog, Technology, Business

However, when one considers the Amazon application requirements, one needs to think about location of your data, your costs, and the restart experience and associated infrastructure.  Overall, Amazon is increasing the awareness in this space, echoing where Aerospike has been playing these past several years.

Aerospike in the IBM Cloud

Brian Bulkowski, Aerospike Founder and CTO Blog, Business

Aerospike is an unusual database. It’s fast, it takes less CPU and DRAM, and it pushes storage harder. That’s how it achieves multi-million transaction per second per server rates, with sub-millisecond access times. This speed makes Aerospike the database of choice for fraud detection, machine learning-based behavioral recommendations, advertising optimization, and a host of other …

Adtech and Martech Convergence – How Data is Transforming the Customer Journey

Aerospike Marketing Blog, Business, Adtech Martech

  Technology is constantly changing and the pace seems to be increasing – transformational change seems to occur more rapidly than ever. Not too long ago, advertisers and marketers invested thousands and thousands of dollars for what was essentially a shot in the dark. They hoped their material would find the right audience and ultimately …

GDPR and Its Impact on Data Strategy

Aerospike Marketing Blog, Business, Adtech Martech, Financial Services, Telecommunications

Digitization comes at a cost. Each of us now leaves a trail of digital exhaust, an infinite stream of phone records, texts, browser histories, preferences, buying patterns, location, and other information that will live on forever. Oceans of information. Every time someone views a webpage, checks out at the supermarket, receives a home electricity meter report, gets a package …

5 Signs You Should Consider Aerospike Over Amazon DynamoDB

Aerospike Marketing Blog, Business, DynamoDB

Here’s the Sign(s) Companies choose databases with both core business objectives and technical objectives in mind. Often they select a database that seems to be the best choice at first glance, as well as the path of least resistance, and then are subsequently surprised by cost overruns and technology limitations that quickly hinder productivity and put the business …

Aerospike takes a major step to transform the Enterprise SoE

Aerospike Marketing Blog, Technology, Business, Aerospike Technology

    Data Resides at the Core of Digital Transformation Enterprises are transforming to stay competitive and relevant in the digital age. The vitality of customer experience and deeper engagement necessitates the Enterprises to embrace digital technology to drive better insights, intelligence and interactions with their customers. As Enterprises drive business model transitions in the …

Aerospike and Swiggy – from Data to Delivery

Aerospike Marketing Blog, Business

    Food Delivery and Data Over the past few years, food and grocery delivery has been one of most disrupted space. The space garnered more investments and more players, making it one of the most competitive sectors. Though the value proposition is simple – Convenience and Choice –  there are numerous technical and operational complexities that have …

IIoT: The Light at the End of the “Dark Data” Tunnel?

Aerospike Marketing Blog, Business

    The Industrial Internet of Things (IIoT), also known as the Industrial Internet, brings together brilliant machines, advanced analytics, and people at work. It’s a network of a multitude of devices connected by communications technologies resulting in systems that can monitor, collect, exchange, analyze, and deliver valuable new insights like never before. These insights …