Intel Case Study Highlights how AppNexus increased performance, reliability and serviceability, while reducing their server count

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. It’s what the world’s most influential advertising and media companies build their businesses on, and what enables them to deliver the ads that deliver the content that people love.

Intel, the world’s largest semiconductor chip maker by revenue, recently published a case study that profiles how AppNexus offers one of the industry’s most advanced technology platforms using Aerospike, the first flash-optimized in-memory NoSQL database, built on top of Intel solid-state drives (SSDs).

“AppNexus operates at massive scale while paying close attention to the economics of the platform. Aerospike’s flash optimizations running on top of Intel® SSDs have given us the price, performance, reliability, and serviceability we need to grow our business.” – Timothy G Smith SVP Technical Operations, AppNexus

Aerospike’s SSD-optimized database enables customers to keep their nodes per cluster count down to a smaller, more manageable size. By integrating Intel SSDs in a wide SATA configuration, AppNexus reduced its cluster size from about 50 machines to 8 machines per cluster.

“Aerospike’s game-changing use of DRAM and Flash showcases the potential of database applications providing microsecond user space performance with amazing consistency. Intel® SSD technology helps companies like Aerospike disrupt the database market segment, grow commercial adoption and generate business value for real-time web-scale applications.” – Rob Crooke, Vice President and General Manager of the Non-Volatile Memory Solutions Group, Intel

Download the Aerospike-AppNexus case study by Intel to learn more.