re:Inventing the full potential of digital advertising

re:Inventing the full potential of digital advertising

Sheryl Sage, Sr. Director, Cloud Product Management Blog, Technology

In 1980 if someone passed a billboard, you didn’t know if the advertisement worked or not. Jump forward 40 years, and now digital advertising can be very precise, and that is great news for most businesses.

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Sheryl Sage, Sr. Director, Cloud Product Management Blog, Technology

Modern data architectures don’t work in isolation. They are made up of multiple technologies each serving a different purpose in the data ecosystem. Apache Kafka® fits naturally as a messaging layer for real-time streaming data pipelines to reliably get data between many independent systems or applications.