Citrusleaf company name and database are now Aerospike Mountain View, CA – August 27, 2012 – Driven by a new generation of Web-scale applications that demand near-instantaneous response, Citrusleaf is seeing a meteoric rise in companies that are betting their business on its real-time NoSQL database and key-value store. In the wake of this customer traction, along with accelerated business and technology expansion, Citrusleaf has rebranded the company and product as Aerospike. “Aerospike is the point on a rocket that lets it accelerate past the speed of sound and safely travel beyond the boundaries of our planet. It is an image that reflects why customers choose our technology—predictable speed and scale in a database that never goes down—and why developers are using it to create new real-time, revenue-generating apps,” said Monica Pal, Aerospike vice president of marketing. “As Aerospike, we are building on the incredible customer traction and the predictable performance of our database in some of the world’s most data-intensive environments.” Fueling a New Generation of Real-time Big Data Applications Today, 80 percent of the world’s information is unstructured, is growing at fifteen times the rate of structured information, and is being generated at high velocity via sensors, RFID chips, and Web, social and mobile interactions. This is opening the door to a new generation of consumer-facing Web and mobile applications where the value lies in real-time interactions based on the reality of what users are doing now. Developers are using Aerospike for session management, as a user store or server-side cookie store, and as a persistent cache or in-memory database, replacing Memcached and MySQL. Uniquely optimized for flash and SSDs, Aerospike is fueling real-time big data applications that demand sub-millisecond speed, Web scale, and uncompromising stability. It is rapidly emerging as the database of choice for developers who are pushing the boundaries with fast and more accurate decisions made on terabytes of data and where failure is simply not an option. About Aerospike Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, AppNexus, eXelate, Sony’s So-net, and The Trade Desk. Follow us on Twitter @aerospikedb.