Making a Difference
Rapid growth of the Internet of People and Things is making “Big Data” available about who is doing what, who knows who and what is happening when, where and how. Humanity must tap into Big Data to understand what is happening and why, and use these insights to make a difference – serve people, improve lives and save the planet.
Change happens moment by moment – one person at a time. That’s where “Real-time Big Data” comes in. It’s not enough to know the past; to make a difference, we must learn from the past (Big Data), know the present (who, where, what) and create the future right now, “Real-time”. We must understand each person - with permission and in exchange for services - and serve his or her needs, interacting one-on-one, regardless of device (laptop, iPad, smartphone, TV, car..), network (cable, cellular..), application (social, mobile, gaming, video..) or website (news, entertainment, e-commerce..).
One-on-One Interactions across the Internet
A new breed of real-time big data driven applications, pioneered by Internet Enterprises, are doing just this: sensing activity – product views, search terms, game state, purchases, friends list, ads served, location data etc., and responding with just the right suggestion – a real-time bid, a display, mobile or video advertisement, a dynamic price offer, a one time use coupon, product recommendation, or personalized experience. These “interactions platforms” process billions of objects, terabytes of data and hundreds of transactions per second (TPS). Examples include:
- Real-time bidding platforms, demand side and sell-side platforms
- Social media, mobile, gaming and video platforms
- Data management platforms, search retargeting platforms, device fingerprinting platforms
- Web portals, eCommerce sites, online banking and trading sites, fraud prevention platforms, loyalty platforms, retail apps and more…
For these revenue-critical applications, downtime is not an option. Capital investments and operating costs must be minimized, because profit is often made a transaction at a time. And the market is dynamic – a hit game or new partnerships – can double load overnight!
Aerospike – purpose built for Interactions
For those in the know, Aerospike is the secret weapon. Our hybrid (DRAM + Flash) approach has the speed of an in-memory database and persistence of rotational drives, with 10x better performance and 10x fewer servers than alternatives. This is because Aerospike was built to:
- Push the limits of modern computer hardware and distributed systems
- Operate at Internet-scale with minimal manual intervention
- Combine traditional relational database reliability with NoSQL flexibility
|Aerospike is simple and extensible. Developers can transform Aerospike to fit their high performance app, instead of force fitting the app to a database.||
“The tests were conclusive. Aerospike proved to provide the 100% uptime, predictable high performance, and cost effective use of hardware that we need to build our business.”